About Us

Launched on April 1st of 2013, HELLACOOL SBC (SkateBoard Club) is the creation of James Kelch, former pro-skateboarder for REAL Skateboards.

James Kelch
James Kelch – Chief Hellacat

James holds a pedigree from Embarcadero –  San Francisco’s fabled Mecca of skateboarding during the early and mid-’90s.  Leveraging that history with an additional three decades of skateboarding and life experiences, James launched HELLACOOL SBC (SkateBoard Club) using an $800 loan from relatives on his front porch in Cincinnati, Ohio.


We exist.